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Matt Welch's avatar

Incoming mail fired some shots at our Comment of the Week.

From: Beloved past guest Gustavo Arellano

Subject Line: re Doritos Zapoteco bullshit

"Craig may be the resident Walt Disney amateur historian, but I'm the resident Mexican food professional historian, so I must take extreme offense to his risible retelling of the history of Doritos, which he obviously found by cobbling together different half-fried narratives instead of the definitive one that I broke in my 2012 little-read masterpiece 'Taco USA: How Mexican Food Conquered America.' Fritos did have a restaurant called Casa de Fritos, but Alex Foods ran it, so it wasn't an Alex Foods salesman who suggested workers fry up what became Doritos; it was the Morales family who owned Alex Foods (named after the founder, Alex Morales). Zapotecos have nothing to do with totopos, no matter what Wikipedia may tell Craig, let alone Doritos. How do I know? Because I interviewed the grandson of the founder of Alex Foods, Michael Morales. Hell, the word 'totopos' isn't even Zapotec!

Oh, and this one is for Moynihan, that lover of ethnic humor and immigrant success: For decades, the second and third generation of Morales boys were involved in the Southern California sprint car circuits. The name for their car? The Tamale Wagon, named after how the family first made their fortune. Not a single damn person complained about the name."

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Adam Kind's avatar

I can’t stop laughing at the thought of watching a Biden interview with the close captioning on like in that photo. I just picture some poor schlub frantically trying to type the nonsense coming out of bidens mouth and getting so frustrated he throws the machine out a window.

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